CFC Cabinet Meeting

CFC Cabinet Meeting

Minutes of January 10, 2008

Kansas City, KS

Those in attendance:

Cabinet Members in attendance:

Gail Allen, GSA Mike Anthony, USMC

Christina Bennett, NTEU #66 Sandra Champion-Jones

Tina Frymyer, SSA Randy Hawkinson, USDA

Cindy Hillman, FEB Larry Hisle, CFC

Mike Jaromin, DHS-CIS Dennis Johnson, Census

Rodger Matthews, USDA Jason Parman, OPM

John Ster, GSA Sharon Willis, FAA

Harry Strader, CFC Quo Tyler, USPS

Welcome & Introduction – Rodger Matthews & Sandra Champion -Jones:

Rodger and Sandra thanked the cabinet members for being involved in the campaign this year. Each member in attendance introduced themselves.

Results of the Campaign-Larry Hisle:

Semi- Final Tally - $3,539,097

Highlights:

· As of the morning of the meeting, we had surpassed last year by $30,000, with up to $6,000 still projected to come in.

· Federal employee count was up by 2,000 (indication of more federal employees located)

· Average gift was up by $28 to $276.04

Lowlights:

· Participation is down from 31.13% to 27.24% This was seen across the board.

(12,821 actual donors)

· Per Capita gift decreased from $77.35 to $75.18 this year.

Other

· Eagle Donor’s raised $1,157,449 which made up for 32.70% of the campaign

· Leadership donors up to 870 (832), a 4.57% over last year.

· We had 619 continuous donors and 251 new donors at this level.

· We lost 223 donors at this level from the prior year (63 from retirement)

· There were 650 (576h) Commander Club Members ($650) & 1431 (1,291h) Pillar Club

· Soaring Eagle Program ($2,000+) increased from 61 to 108 donors

Comparison Sheet

· Copy of 2007 CFC results by divisions were available at the meeting.

(Attached to these minutes)

Apples to Apples old Heartland:

Donations down $10,000

Participation down 3.5% points from prior year (36.5% to 33.01%)

Per capita Gift down $2 ($111.47 to $109.18)

Average Gift up $25 ($305.38 in 2006 to $330.70)

Results of the Merger

Discussed the out-come of the merger of Heartland CFC & the entities in Kansas.

The actual growth of the campaign came from the Kansas accounts.
We were able to identify more federal agencies which have not participated in the past, increasing the campaign by $10,0000
Several former PCFO’s saw an increase to their federation and member agencies
Seemed seamless to the majority of donors
Rural areas did not feel they got enough of say in the campaign

It was decided to do Critique of the Past Year performing a SWOT Analysis -All:

Cabinet members were asked to email comments in the following six areas.

· Campaign Planning

· Communications

· Awards Programs

· Agency Head Visits

· Campaign Process

· Other

This is a combination of emails and comments made at the critique meeting

Campaign Planning

Need identify and bring the LE’s onboard as soon as we can

Have repeat LE’s as much as possible

Have an up front training for LE’s in summer

Identify the campaign coordinators as early in the year as possible

Have a tiered LE program, where the current LE in training the next years

Have current LE work with prior LE

Keep the timeline for agency head calls as large as possible

Have early September Cabinet meetings to bring everyone up to date

Spend extra time with late arriving LE’s

LE and Division Chairs need to work together

USPS – Request early on campaign coordinators and LE’s

USPS – Start 4 weeks early (no campaigning after Thanksgiving)

Start campaign early – option for other agencies

Video available earlier

Cut through the CC mess, tell the campaign coordinators exactly what they need and where they should be at the current time.

More labor support

Communications

Gail Allen the chair prepare a briefing on what the communications committee did in 2007 and the group went through the SWOT exercise on the subject.

The committee supported the 2007 campaign as follows:

Communications Specifics:

CFC Audience
1. New audience
2. Younger audience
3. Audience harder to reach
CFC Message

a. Educate

b. Excite

c. Inform

Communications Team Goals and Accomplishments

a. Select a high-impact theme

b. Determine high-impact graphics to support theme

c. Create a local video

d. Update website

e. Execute Flat Stanley initiative

f. Prepare monthly newsletters

g. Update training and campaign materials

h. Create electronic pledge form

Meeting Structure:

The committee consisted of volunteers, although attendance was not consistent. We met the majority of the time at the GSA Bannister facility. The other times we met at the EPA Regional Office. I offered a bridge line for each meeting held at GSA. I prepared an agenda prior to each meeting and distributed it to committee members. Meetings were kept to one hour. After each meeting I prepared minutes and posted them on the website.

Strengths:

Committee members were subject matter experts
Agencies allowed their employees to volunteer and take time to work on CFC projects
GSA Interns helped when asked
Helpful to be in same office as Larry Hisle
Newness to the communications vehicles (Flat Stanley)

Weaknesses:

Committee member attendees were not consistent in attending meetings – very low attendance
Difficult to get people to write articles for the newsletter

Opportunities:

Marketing to a large number of new hires across the Heartland CFC Region
Marketing to the newly acquired territories
Developing Ft. Riley’s awareness of CFC

Threats:

Continuing downsizing of Agencies and the military

2. New hires not understanding CFC

Suggestions:

· Consider using the same theme more than just one year.

· There should be separate communications to campaign coordinators in Kansas City and the Topeka or greater Kansas area

· Review to see if a monthly or any newsletter is necessary from CFC, a quick blurb to the coordinators may be sufficient

· Can we track new hire donations to view results

· Consider an employee survey through Survey Monkey

· Get more information out on the use of undesignated funds

Awards Programs

· Backscratchers were a big hit

· Consider getting rid of an every person gift

· Make a nicer gift for giveaway than the pins and coins

· Make CC understand the need to deliver gifts ASAP

· Have more practical gifts

· Eaglet program

Agency Head Visit

· Essential to do

· Peer to peer calls work best

· Work from top down

· Explain goal setting process better to the Loaned Executives

· More training on process

· Have CC attend meeting as well, with the Agency Head

· Have the LE go on the calls

· Establish a goal ahead of time for the accounts

Campaign Process

Intermediate Manager Involvement is important
Current process is working
Data Processing on the pledges was great
Change (freshen) it up yearly
Don’t try to squeeze everything into such a short time frame

Other

· The Critique Meeting needs to be in a more private room

· More local videos

· Create a Competition between schools on producing the video

· Reminder items to CC’s

· Campaign Brochure needs to highlight the federation more to make easier to find local charities

· Lack of Local Charities in rural areas, need to get the word out

New Officers for 2008 – Steve Tanner/ Sandra Champion-Jones

Campaign Cabinet for 2008:

CFC Co Chair: Steve Tanner, USDA

CFC Labor Co Chair: Sandra Champion-Jones, NTEU

Associate Campaign Chair:

Community Involvement Chair: Rodger Matthews:

Day of Caring Chair: Nancy Sessions, IRS

Ex-Officio: , OPM

Cindy Hillman, FEB

Division 4: Don Sanders, USDA

Upcoming Events

2007 Awards Breakfast January 17, 2007

2008 CFC Cabinet Meeting March, 2007

Eligibility Process March 12^th to April 13^th