"Looking Good"

Roemeo Pierson loves wearing his Nike warm-up suit and tennis shoes.  The warm-up was a birthday present; the shoes were a gift from his grandma.  The little three-year-old Kansas City boy looks good in his new matching outfit.  He has no idea why he feels so good when he wears it, but he does.  Unfortunately, Roemeo hasn’t had the feeling very often in his young life.  It’s not that his mother doesn’t want to buy Roemeo and his 10-year-old sister new clothes, but she can’t afford to right now. 

As a single mother, Latasha Rice is struggling to make ends meet.  The family’s income consists of welfare and intermittent child support.  She’s studying to become an Emergency Medical Technician.  While Latasha is attending classes at Penn Valley Community College , Roemeo is among 200 preschoolers enrolled in preschool at Operation Breakthrough; almost all from single parent, low-income families.   Even though 90% of the parents work, most are barely earning more than minimum wage.  That means little, if any, money is left over at the end of the month to spend on clothes.

Sister Berta Sailers says, “Some children come to school without socks or underwear, others wear the same outfit for a week.  It really breaks your heart.”   That’s why Operation Breakthrough set up a clothes closet for both children and parents 20 years ago.  People donate about 10 bags of used clothing per day.  The children’s clothing is sorted and given to the families most in need.  Sister Berta says, “The adult clothing is placed on tables in the hallway.  It is almost always gone by the end of the day.  Having decent clothing to wear is important for both the children and their parents.  It boosts their self-confidence and helps them succeed.  I’m glad we can help, but I wish we could do more.”  Soon, Sister Berta’s wish will come true, thanks to four organizations led by United Way .

Together, United Way, Prudential Financial, Heart to Heart and Gifts in Kind International are launching a new clothing program that will bring at least $1.5 million worth of new clothing into the community per year to help low income Kansas City area families.  It will be high quality men’s, women’s, and children’s clothing from retailers and manufacturers like the GAP, Banana Republic, Nike, Haggar, Sears, Haines, Avon and other major companies.

The donated items will include overstocks, unclaimed orders and out-of-season fashions solicited by Gifts in Kind International.  The apparel is being shipped to Heart of America United Way, which is partnering with Heart to Heart International to store the clothing in its warehouse and distribute it to nonprofit agencies serving the poor.  Kansas City area Prudential Financial companies and the Prudential Foundation are donating money to pay for shipping and to hire a program coordinator.  Prudential employees are also volunteering to help reduce program costs. 

The local investment is less than $100,000 per year to bring $1.5 million of new clothing annually into our community.  The program will work much the way Harvesters distributes food, only instead of working with soup kitchens and food pantries, the Prudential: Partners to Clothe a Community program will work with local nonprofits that have established clothes closets and emergency assistance programs serving low income clients…like the one at Operation Breakthrough.  

Sister Berta can’t wait for the program to start.  She says, “We’re very grateful for all the used clothing donations we receive every day, but this new clothing will mean a lot to our working mothers and children who are self conscience about their appearance.  They really don’t want to wear someone’s old underwear.”            

Roemeo’s mother agrees saying, “It’s important for my kids and our entire family. You really need something nice to wear if you’re going on a job interview. I have skills, but I don’t have slacks or dresses appropriate for work.  I don’t want to be on welfare the rest of my life.”  

Giving people a chance is what the new United Way clothing partnership is all about.  Four organizations that care, all working together to give people the tools and the confidence they need to succeed in life.